LEADING DIGITAL DISPLAY MANUFACTURER, D3 LED,
SELECTS MANNING SELVAGE & LEE AS AGENCY OF RECORD
NEW YORK – December 18, 2007 – Following a competitive review, D3 LED, a leading manufacturer of LED digital displays, today announced it has selected Manning Selvage & Lee (MS&L) as its agency of record. MS&L’s New York corporate group will lead the account.
MS&L will work with D3 LED on a corporate communications campaign focused on media strategy and development, thought leadership and executive positioning.
D3 LED creates some of the world’s most innovative and visible LED digital displays, LED signs, video walls, spectaculars, ticker and marquee systems, and custom display applications, including the ABC display ribbon and M&M world sign in New York City’s Times Square. The company’s executives, who were the masterminds behind the production of the original ABC display ribbons in 1999, have collectively worked on more than half of the displays in Times Square.
“We wanted to find a firm that demonstrated a strong understanding of our industry and what we are trying to achieve,” said David Tetreault, senior vice president of marketing and business development for D3 LED. “MS&L’s track record for developing strong programs with excellent media relations and digital results, combined with tremendous team chemistry and passion, make them a perfect fit.”
“D3 LED is a sophisticated brand that is creating some of the most innovative and interesting displays and technologies, and we are very pleased to help them build their reputation in the marketplace with media influencers,” said Peter Harris, corporate practice director for MS&L New York.
D3 LED is the latest in a series of top wins for MS&L’s New York corporate practice, a list that includes Heidrick & Struggles, CIT and Chase Paymentech. The group’s other clients include Guardian Life Insurance, JP Morgan Chase, PricewaterhouseCoopers, and Intuit’s TurboTax.
MS&L’s New York office, the agency’s headquarters, provides strategic public relations, communications and marketing support in the healthcare, consumer and corporate areas. All practices focus on building and sustaining successful brand relationships for clients, as well as strategic planning, corporate reputation, crisis management, stakeholder challenges, media relations and digital communications.
About D3 LED
Founded in 2005and headquartered in North Bergen, N.J. and Rancho Cordova, Calif., D3 LED, engineers and manufactures the world’s most sophisticated and innovative LED digital displays, LED signs, video walls, spectaculars, ticker and marquee systems, and custom display applications. Some of the company’s most widely recognized signage includes the ABC Display Ribbons and M&M World Sign in Times Square in New York City. At the heart of its product suite is its proprietary TrueElement display technology which provides an unmatched level of color data, power management and brightness. . This has revolutionized the performance of LED displays in image quality and performance.
About Manning Selvage & Lee
MS&L (mslpr.com) is one of the world's leading global public relations firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network. The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications. MS&L won PRWeek's Best Use of Internet/New Media Award in both 2006 and 2007.
MS&L is a member of the Publicis Groupe (Euronext Paris: FR0000130577 and NYSE: PUB), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.
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December 18, 2007
Leading Digital Display Manufacturer, D3 LED, Selects Manning Selvage & Lee as Agency of Record